38 STUDIOS LAUNCHES RECKONINGTHEGAME.COM WITH OPTAROS

Boston, MA — 

38 Studios, an entertainment and IP creation company, today unveiled http://reckoningthegame.com, the product launch site for Kingdoms of Amalur: Reckoning. The website was designed and developed by Optaros, a full-service provider of agile web solutions, and is designed to introduce 38 Studios and its role-playing game to the video gaming community. Kingdoms of Amalur: Reckoning will be published by Electronic Arts and is planned for release in fall 2011.

“Optaros has a unique expertise in the combination of design and tech,” said Denise Kaigler, chief marketing officer, 38 Studios. “The team clearly understood our business goals and target audiences, and thus developed a compelling user experience and visual design that we hope will resonate with fans.”

ReckoningTheGame.com provides visitors with an immersive experience that draws them into the game’s world, largely through interactive content such as story and lore articles, concept art, in-game screenshots, production-quality video and multimedia signature atmospherics (e.g. audio and motion graphics).

The visual design and well-choreographed navigation brings visitors deeper into the story as content is layered atop itself with every click, giving fans a sense of becoming increasingly a part of the Kingdoms of Amalur universe. All of these elements, in combination, help guests become familiar with the storyline and combat features of the game before ever picking up a controller.

The mobile site includes high levels of artistry and smart, intuitive navigation. While many mobile sites are pared down versions of the traditional website, this was designed specifically for smart phone users, in an effort to provide a rich experience despite screen size and bandwidth limitations.

“Product pre-launch sites are becoming the norm across industries,” said Marc Osofsky, vice president of marketing, Optaros. “Gaming is certainly leading the way, and our work with 38 Studios is a great example.”

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About Optaros
Optaros (www.Optaros.com) delivers innovative web solutions that combine content, commerce and community. Optaros serves more than 100 clients including Macy’s, Rue La La, Activision, McKesson and Deutsche Telecom.

About 38 Studios
38 Studios, an entertainment and IP creation company founded in 2006 by Major League Baseball All-Star pitcher and avid gamer Curt Schilling, is developing an original fantasy IP driven by the creative and artistic visions of pop-culture icons R.A. Salvatore and Todd McFarlane. Entertainment products will include a massively immersive Online Entertainment Experience™ that transcends the traditional MMOG genre, novels, comics, toys, movies, TV and games. For more information, visit www.38studios.com.