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38 Studios Comic-Con '08 Wrap-up!

The 38 Studios crew arrived at San Diego Comic-Con 2008 and set up the mini-booth alongside Todd McFarlane's booth. Under the artistic direction of our Chief Marketing Officer Mary Kirchoff, we turned the space into a welcoming area that got rave reviews from con attendees.
 
Lines at San Diego Comic-Con 2008Eager attendees waiting for the hall to open
38 Studios booth before the showOur booth before the show
Mattel: Castle GrayskullMattel: Castle Grayskull
Thom Ang (Art Director) and Mary Kirchoff (Vice-President, Marketing)Thom Ang (Director of Art) and Mary Kirchoff (Chief Marketing Officer)
Minoh Kim and John O'KeefeMinoh Kim (Senior Character Artist) and John O'Keefe (Executive Producer, Web Services)
Sung Kim and Thom Ang Packing UpSung Kim (Senior Animator) and Thom Ang (Director of Art)
If you've never been to Comic-Con it's hard to imagine -- 125,000 people walking around over a half-million square feet of booths and displays.

Some of the large booths were fairly impressive: Disney Home Entertainment, DC Comics, Dark Horse, Marvel, Hasbro, Cartoon Network, LEGO, Mattel and Upper Deck, to name a few.

There's something for everyone at this show. TV and film actors, book and comic authors, artists who work in just about every medium, vendors selling tshirts and clothing, collectibles of all kinds, plushes, art, books, light sabers, medieval armor and weapons, games — it's a pretty dizzying array. Booth sponsors provide bags, some of which are highly prized themselves as "con swag."

The show offers a variety of panels on current media, cartoons, comics and superheroes, fantasy and science fiction, current science and presentation of new shows (and new seasons of popular shows like "Heroes.") Some of the panels were pretty hard to get into because the lines were extremely long, especially for "Mythbusters," "Heroes," and Joss Whedon's wildly popular "Dr. Horrible's Sing-Along Blog."

Comic-Con attendees in costume are an intrinsic part of the show and this year was no exception. We saw Storm Troopers, Boba Fetts, Yodas, two adult Darth Vaders and one little kid Darth, Princess Leias, Jokers, a Shark, a Banana, fairies, Jack Sparrows, Chun Li, Narutos, several Indys, and a disturbing number of zombies with oozing bleeding (latex) sores and dark circles under their red eyes.

Of course there were superheroes everywhere -- Spidey, Superman, Green Lantern, Red Arrow, Storm, Batman, Wolverine, Iron Man, Hellboy, Wonder Woman, Captain America, and a number of attendees as superheroes of their own design.

We handed out flyers about the 2nd Annual Massachusetts Game Challenge to potential entrants and instructors, and really enjoyed the opportunity to talk to a lot of people (our location was pretty much perfect, just inside the entrance to Section C). Our Director of Art Thom Ang reviewed portfolios, which was very well-received especially by the art students who appreciated his input.

All good things have to come to an end at some point, so we packed up the temporary oasis and waved good-bye to beautiful San Diego until next year ...